Bring more Edentity into your Business

Intuitive, flexible, efficient and modern software-solutions tailored to the needs of the automobile industry – design, development, integration and service – everything from a single source.


Software-solutions Everything from a single source

Whether Used Car Management, Business Management or individual software solutions for the automotive industry – our competent staff will provide you with solutions optimized to your business needs.

Already 3500 dealerships worldwide rely on our software solutions for their business!

Management Team

Rob Jones, BA FCA

CEO - ASE Global
Robert has a wide range of business experience after working for Arthur Andersen and IBM. Joining the business in 2003, Robert’s primary focus was on client and business development, including a significant interest in developing the business on a global scale.

Ing. Fritz Stiegler

CEO - Edentity

Fritz Stiegler joined Edentity in 2014 and is responsible for the day-to-day business of the company. Fritz has extensive experience in the successful implementation of projects in a wide array of industries and uses his long-standing understanding of finance to support Edentity’s success story.

Ing. Thomas Schulze

FOUNDER - Edentity

Thomas founded Edentity and led the company with steady growth, innovative ideas and in-depth know-how of the automotive industry to become one of the leading specialist providers in the German-speaking world.

Staff Opinions

Pia Fiegl

Edentity provides plenty of opportunity to develop in an innovative working environment. As part of a young, dynamic and well established team – work is challenging and fun. The company puts a lot of trust in their employees and provides more responsibility and areas of growths.

Dominik Mayr

A dynamic working environment, a real team spirit and great challenges is what I found at Edentity. I enjoy being part of the team and together continuously improve our products and place of work – we make a difference in the business.

Hannelore Fayefunmi

Good work is always rewarded. Management is always open to suggestions and tries to improve our work whenever possible. My colleagues are helpful and nice. There is a feeling of community and being part of a company that offers innovative IT-solutions that are unrivalled is great.


Launch of the new websites

We are pleased to present our new homepage. Our Internet appearance in the new design is now more clearly structured and offers comprehensive information to all interested parties, customers and partners. The focus is on our products as well as a simple user interface, which gives you quick and uncomplicated insights into our range of

Leadership Dev Academy

Every aspect of Dealership Management covered in four intensive weeks and nineteen modules! ASE’s Leadership Development Academy (LDA) is designed to equip you with the knowledge and tools to run a dealership and generate hundreds of ideas to improve performance in your own dealerships. It will be held in the UK in English covering two

ASE plc acquires Edentity GmbH

DLA Piper, the international law firm, has advised British ASE plc (“ASE”) to acquire 100% shares of Edentity Software Solutions GmbH, an IT company specialized on second-hand car management and dealer benchmarking. Partner Dr. Christian Temmel in Vienna headed the consulting team, which consisted of partner Dr. Franz Althuber (tax law), Mag. Stephan Nitzl (labor law)

ASE Profit Workshop

Driving dealer profitability Run by Trevor Jones using ASE’s profitability key performance indicators to drive enhanced dealership performance. These unique forums cover new vehicle sales, used vehicle sales and after sales with emphasis on current hot topics and practical ways to improve dealership profitability. These events are relevant to dealership Owner Managers, Dealer Principals and

Edentity, an ASE Company